Let’s take a look at scope of the Request for Information and what does it tell us about the focus of the microscope. Personally, I was surprised that the Treasury Department published this Request for Information because it is not required by the EO and in-house personal at the relevant Federal agencies and commissions have the expertise to prepare the two reports. Comments are due no later than August 18, 2021, a short timeframe compared to other public comment opportunities published in the Federal Register.
Last Thursday morning, the Treasury Department published a Request for Information in the Federal Register for comments by “participants in the beer, wine, and spirits markets, consumer groups, public interest groups, and interested private parties” on both report topics. Where is this microscope going? As the writers of the above quotations (with minds greater than mine) explain, the microscope enlarges things and magnifies the core features or components of the thing being closely examined. Consultation with the Federal Trade Commission and the Antitrust Division of the Justice Department is required. The Treasury Department is tasked with submitting a report on consolidation to the White House within 120 days from the date of the EO and Treasury and the Alcohol and Tobacco Tax and Trade Bureau (TTB) are tasked with submitting a report on unfair trade practices within 240 days. Essentially, the first covers consolidation in the industry at all tiers and the second covers whether the current unfair trade practice rules impede or pose obstacles for new entrants into the tiers. As you recall, of the 72 action items in the executive order (EO), two involve alcohol beverages. Khalil Gibran (1883 -1931) Lebanese Poet and WriterĪctivity and chatter around President Biden’s executive order on competition continues to grow. “The eye of a human being is a microscope, which makes the world seem bigger than it really is.” Gunter Blobel (1936 – 2018) Silesian German and American biologist and 1999 Nobel Prize laureate in Physiology “In basic research, the use of the electron microscope has revealed to us the complex universe of the cell, the basic unit of life.” Competition in the Beverage Alcohol Industry Under the Microscope – Part 2Īdjusting and Focusing the Microscope Lens
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